Our Philosophy

The Group’s core values are based on

Banana Tree basic business philosophy

and implemented into The Seven Principles.

The Banana Tree Philosophy

Exemplifies togetherness, willingness to sacrifice, spirit to serve mankind, and the need to prepare for the next generation.Theses philosophy has been woven into the business entity of Gobel Group. Profit is not an aim in itself, but is the measure of how well we fulfill our obligations to consumers through our products and services.

The Group strives to provide employment, protect the environment, fulfill our obligations to the government and be useful to the society.


7 Company Principles



Our goal at working at the GOBEL Group is to contribute to the progress and welfare of society and the country.


Honesty and Fairness

Every individual must be honest and fair in every activity carried out. Honestly shown in the discipline of time, the use of company funds and assets correctly and responsibly.


Harmonious Cooperation

We must cooperate on the basis of mutual respect. By working together, helping each other and developing subordinates, we will get better results.


Continuous Improvement

Always improve our products and services. Customer complaints, both external and internal, need to be analyzed and responded to immediately, as well as addressed properly and satisfying customers.


Courtesy and Humility

Big-spirited and have the courage to admit mistakes for the betterment of the company. Hospitality we show to customers, guests, fellow employees and the environment around us.



the courage to adapt ourselves to the conditions of our environment which are constantly changing. For this reason, reason is needed in order to distinguish between what is good and what is bad for the progress of the company


Gratitude and Thankfulness

The spirit of gratitude and thankfulness will give us unlimited peace, happiness and strength in overcoming any difficulties we face.